Pania's Design Portfolio

RevLoss Calculator Email

RevCatch offers a revenue recovery calculator which tells you how much revenue your website is losing. After filling out the form online you receive an email report. I was tasked with designing and coding the email.

Client

RevCatch

Category

Web, UI/UX

Delivered

Sept 2020

This is an example of our form that you can fill out. Everything entered here helps us to calculate an estimate for pageview and impressions.

Objective

RevCatch didn’t really care how the email was designed just that we had something with the numbers to email users. I decided that it would be worth the time to create an email that functioned and looked good. My goal was to create a resume using our branding. A table that was easy to read and understand and a call to action button to bring them back to our site.

Constraints

  • Lower priority
  • Limited timeframe
  • Working the table into a mobile view
  • Limiting my code to save as much space as possible
  • Working with visibility concerns that come from our current color scheme.
RevLoss Impact Analysis
RevCatch White Logo

Hello, James

Thank you for submitting your request for a RevLoss impact analysis. Please see your monthly and annual revenue estimates below.  

RevLoss Impact Analysis


Desktop

Mobile

Total

Monthly Pageviews

750,000

1,750,000

2,500,000

Estimated Blocked Ad %

20.00%

2.00%

7.40%

RevCatch Monthly Estimated Impact

Recaptured Pageviews

130,500

29,750

160,250

Recaptured Impressions

913,500

208,250

1,121,750

Recaptured Revenue

$1,827

$417

$2,244

Annual Revenue

$21,924

$4,998

$26,922

  • Percentage of blocked ads are based on industry averages.
  • Impact from RevCatch will vary based on deployment options, this analysis includes impact of RevDetect only.
  • Additional revenue opportunities from RevUp (subscription platfrom) and RevBoost (newsletter enrollment) are not included in this analysis.  

How much revenue are you actually losing?

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Results &
Conclusion

Above is the actual code I used to create this. I ended up using a helper email template called Stripo. I started with that to get the general design then exported it and adapted the code accordingly. Everyone was really pleased with the extra initiative I took to make this email presentable. It is also a really popular email we send out.